Overview

Upstate Stock, located at 2 Berry Street in Williamsburg, Brooklyn, is a unique hybrid of retail and café. Founded by Bram Robinson in March 2016, this establishment combines American-made goods with a coffee counter serving espresso drinks and vegan soft serve. The café operates with a focus on locally sourced products, offering a taste of New York through both its merchandise and its menu. With a price range of $$, it attracts those who appreciate quality coffee and locally crafted items.

The café's Google rating stands at 4.6 based on 425 reviews, while Yelp users rate it at 4.4 from 71 reviews. Customers frequently praise the quality of the coffee and the distinct retail offerings. Unlike typical cafés, Upstate Stock's dual nature as a shop and café sets it apart, providing a unique experience for those looking to enjoy a coffee while browsing American-made products. This blend of retail and café culture makes it a standout in the Williamsburg area.

The Neighborhood

Williamsburg, Brooklyn, is known for its creative and artistic community, with a mix of modern residential buildings and historic charm. Upstate Stock fits seamlessly into this environment, appealing to both locals and visitors drawn to the area's eclectic mix of shops and eateries. The neighborhood is a hub for young professionals and creatives, making it an ideal location for a café that doubles as a retail space.

Nearby, the North 5th Street Pier and Park offers a scenic waterfront view, just a short walk from Upstate Stock. The area sees a steady flow of foot traffic, particularly from those visiting the waterfront or exploring the shops and restaurants along Kent Avenue. The café's location at the intersection of Williamsburg and Greenpoint ensures a diverse crowd of locals and tourists passing by daily.

The Vibe

Upstate Stock operates as a daytime café with a relaxed atmosphere. The space features a single open room with a coffee counter on one side and shelves of locally made products throughout. Seating is limited, making it more of a spot to grab a coffee and browse rather than a place for long stays. The café accepts cards, aligning with modern retail practices in Williamsburg.

Service at Upstate Stock is efficient, with staff known for their friendly and helpful demeanor. Regulars appreciate the consistency in quality and service, while first-time visitors often comment on the welcoming environment. Despite its retail focus, the café maintains a community feel, with patrons frequently returning for both the coffee and the unique shopping experience.

What to Order

The vegan soft serve is a standout item at Upstate Stock, praised for its creamy texture and rich flavor. Priced around $6–$8, it offers a delightful treat for those seeking a dairy-free option. The café also serves a range of espresso drinks, including cortados and lattes, with prices typically between $4.50 and $6.00.

For those looking for a lighter option, the matcha latte is a popular choice, offering a smooth blend of flavors. The café's menu, though not extensive, provides quality over quantity, with each item crafted to highlight the best of local ingredients. A typical visit might cost around $10–$15, depending on your order.

Who It's For

Upstate Stock is perfect for those who appreciate a blend of retail and café culture. It's ideal for solo visitors looking for a quiet spot to enjoy a coffee or for those interested in browsing unique, locally made products. The café's setup caters to people who enjoy a leisurely pace, making it a great stop during a day of exploring Williamsburg.

However, those seeking a full meal or extensive menu options might find Upstate Stock lacking. The café's focus is on coffee and retail, so it's not suited for large groups or sit-down meals. If you're looking for a quick coffee run or a unique shopping experience, this is the place to visit.

Getting There

The nearest subway station to Upstate Stock is Bedford Avenue on the L line. From the station, it's about a 10-minute walk west towards the waterfront, making it easily accessible for those traveling from Manhattan. Additionally, the B32 bus runs along Kent Avenue, with stops just a few blocks from the café.

Driving in Williamsburg can be challenging due to limited street parking and alternate-side parking rules. While street parking is available, it's competitive, especially on weekends. Given the convenient subway and bus options, public transit is the recommended way to reach Upstate Stock.

Nearby Attractions

Within walking distance of Upstate Stock, you'll find the North 5th Street Pier and Park, offering stunning views of the East River. Just a short walk away is Bushwick Inlet Park, a large green space perfect for outdoor activities. These landmarks provide a scenic backdrop to the bustling neighborhood.

Visitors to the area often explore the local shops and eateries along Wythe Avenue and Bedford Avenue. Upstate Stock fits into this itinerary as a unique stop for coffee and local goods, appealing to those already in the area for the waterfront or nearby attractions.

Best Time to Visit

Weekday mornings are the best time to visit Upstate Stock if you want to avoid crowds and enjoy a leisurely coffee. The café opens at 7:30 AM, making it a great spot for an early start to your day. The relaxed pace during these hours allows for a more personal experience.

Avoid visiting on weekends if you dislike crowds, as the café tends to be busier with locals and tourists alike. While it closes by 7 PM on weekends, arriving late in the day might mean missing out on popular items like the vegan soft serve.

The Reality Check

Some reviewers mention that the limited seating can be a drawback, especially during peak hours. The café's focus on retail means it may not be the best choice for those looking to linger over a meal. The sentiment is that while the coffee and products are excellent, the space is not designed for extended stays.

Additionally, the lack of a full menu might disappoint those expecting a broader selection. Upstate Stock is not a full-service restaurant, so diners looking for a complete meal should consider other options nearby. It's a place for coffee enthusiasts and shoppers, not for those seeking a traditional dining experience.

The Verdict

Upstate Stock earned its City Hacked Rating of Silver with a score of 78, reflecting its unique blend of retail and café culture. The café's focus on American-made goods and quality coffee makes it a noteworthy spot in Williamsburg. While it may not have the accolades of a Michelin-starred restaurant, its charm lies in its distinct identity and local appeal.

Visit Upstate Stock for a taste of Brooklyn's creative spirit and to explore locally crafted products. It's an ideal stop for coffee lovers and those interested in unique shopping experiences. For a memorable visit, enjoy a vegan soft serve while browsing the shelves of New York-made goods.

Frequently Asked Questions

Q: How can I get to Upstate Stock using public transit?
A: Take the L train to Bedford Avenue and walk 10 minutes west, or use the B32 bus.

Q: Is there parking available near Upstate Stock?
A: Street parking is limited and competitive; public transit is recommended for convenience.

Q: What are the price expectations at Upstate Stock?
A: Expect to spend $10–$15 for a coffee and treat, with vegan soft serve priced around $6–$8.

Q: Does Upstate Stock accept reservations?
A: No, Upstate Stock operates on a walk-in-only basis with counter service.

Q: What makes Upstate Stock unique in Williamsburg?
A: Its combination of a café and retail shop offering locally made goods and quality coffee sets it apart.